Affiliate marketing which has become backbone for many companies is about choosing the best publisher which would direct the traffic to the advertiser’s website or induce registration then and there.
However, the task of choosing publisher is not as easy as it seems in theory. Choosing a publisher who would place your links, banners or widgets in his own website is not a cup of tea for everybody. It needs excellent analytic and vision.
Firstly, advertiser should see whether the publisher is related to the domain, in which the advertiser himself is serving, e.g. advertisers for “loan” must choose a publisher who comes under the “finance “domain.
“Page rank” of the publisher’s site plays a very important role. High page rank always ensures more visitors and also increases the chances of conversion.
Another important criteria is the quality of publisher’s website i.e. its content, on page and off page factors, graphics – it should be attractive enough to entice visitors into becoming their real customers.
At the same time, advertisers should not make a mistake of choosing publishers which are overloaded with advertisements as it would draw away the visitors to other websites.
Advertisers should conduct research on the publisher company history, popularity, product quality, etc. Know if the company is popular for placing importance on advertisers. A good company offers the best affiliate marketing program by prioritizing advertiser-affiliate relationships.
Publisher accepting terms and conditions of the advertiser in terms partnership contract, commissions, revenues, type of incentive plan, mode and frequency of payment or ending up in win-win negotiations must be chosen.
Resources for identifying publishers are many e.g.-affiliate programs directory, affiliate softwares, forums and communities but domain, quality, popularity, page rank and traffic are some indispensable criteria to select the best publisher.
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